During this stage we will refine, re-work and reconfigure to develop a workable design solution based on the direction established earlier. We use state-of-the-art 2D & 3D software at this stage in order to efficiently communicate the design. The result is photo-realistic imagery to precisely communicate to all how the design will look in reality. In many cases design data can be leveraged downstream for more efficient production. This is a fast and exciting step in the process! More exciting is seeing it REALLY come to life during the next phase >Implementation.