To create an experiential exhibition and event environment using contemporary and cutting-edge scenic elements—informed by the aesthetic of Playboy’s early years—in order to both educate and engage the visitor regarding all things Playboy with the aim of bridging the gap between traditional Playboy subscribers and Generation Y consumers.
Guests experience the PLAYBOY lifestyle in a series of interactive and engaging environments,
centered on five categories:
Within each of the five categories, we explore how PLAYBOY has not only celebrated the current trends
and happenings of the times, but how they set the trends and influenced the future. Also within each category, we’ll demonstrate how PLAYBOY enjoys a rich history of content, of introducing new ways of thinking, of breaking down barriers, etc. At the center of it all is Hugh Hefner. “Hef” will be included in myriad ways throughout the Experience.
These images from proposal booklets represents contributions of entire creative team, including gallery designs and renderings.