Mixer E3 2018
Client: Microsoft / Envy-Create
Scope: Design, Vendor Management, On site Client Representation
Mixer is a video game live-streaming platform owned by Microsoft. The design is anchored on the primary corner with a McLaren 720 on a rotating turntable as it’s recognizable in one of the many streaming gaming titles. Dynamic media is served to the semi-circular LED wall behind and suspended above the McLaren.
An internally lit Mixer logo suspended overhead serves as a portal from this primary entry.
Opposite this corner sits a semi-circular live presentation stage butted against a large production office where technical producers actively deliver media content in real time across the many LED panels.
Finally, streaming pods offer a fish-bowl-like environment to passersby as they actively compete on the Mixer platform.
